It appears that recent efforts to raise miles per gallon on the nation’s auto fleet – spurred by government regulations – have hit an interesting tipping point. As this guest post by my colleague Jeff Johnson points out, both consumers and automakers have learned to love running lean.
Despite the recent bankruptcy of Department of Energy supported vehicle battery maker A123, auto analyst Alan A. Baum stressed last week in a briefing and report that fuel efficient and electric vehicles are here to stay. Driven in large part by new federal fuel-efficiency standards, the average vehicle fuel efficiency for model year 2012 reached 23.6 miles-per-gallon, more than 1 mpg above 2011, Baum says, adding that this is the largest one year mileage jump in five years.In previous years, Baum says, when fuel efficiency increased, sales dropped, but for model year 2012, sales are on track to increase by 10% above 2011 levels to some 14 million units. Baum adds that electric-gas hybrids, coupled with plug-in electric vehicles, are on track to top half-a-million in sales in 2012.
Efficiency conscious consumers, he notes, also have more choices—the number of high efficiency model vehicles has grown from 28 in 2009 to 61 for 2013 model year. Also Baum predicts that automakers will increasingly promote vehicle efficiency to increase profits and sales. He singled out Ford’s Series F trucks that advertise an “Ecoboost” turbo-charging system that adds $1,000 to the cost of the truck but gets more horse power out of a smaller engine. – Jeffrey Johnson
For those of you who know your way around a torque wrench and want to know how an Ecoboost engine works, I highly recommend Johnathan Gitlin’s guide over at Ars Technica.
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