“Avoid the regrettable substitution” almost sounds like advice you’d find in a fortune cookie (and is good advice to follow in many aspects of life), but it is actually the driving theme behind a new tool to help companies formulate or use less toxic products. Imagine a company that replaces a plasticizer in their package with something – anything – that’s not called bisphenol A, only to later discover that their chosen replacement is an endocrine disruptor. Woops.
The name on the container containing the plasticizer – the Brand – is not likely the entity that is formulating the stuff the container is made of. But it’s the Brand that stands to lose if there is a regrettable substitution. So a group of advocacy organizations and businesses called BizNGO have gotten together and designed a protocol to help companies work with material suppliers to make sure that better really is better.
The BizNGO Chemical Alternatives Assessment Protocol is a step by step guideline to help companies navigate information about competing alternatives. Until everyone has access to full data sets on toxicity, exposure, and health and environmental effects it may make its mark as a tool that helps companies realize how much information about their products is missing. Come to think of it, that’s probably why the same group publishes a Business Case for Federal Chemicals Reform.
News coverage about the effects on human health or the environment of things like BPA or flame retardants often have a “on the one hand, on the other hand” kind of structure to them. On the one hand BPA can leach out of water bottles or food cans and be ingested by consumers. On the other hand, BPA helps make containers more safe than they may otherwise be. On the one hand, BPA may cause human heath effects, on the other, maybe not so much, and besides, there are few obvious replacements. And so on. Rather than go around in circles, the protocol suggests a particular order of operation for assessing alternatives that is written from the business point of view.
BizNGO launched the tool today – the group held a meeting for its members in Washington, DC. In addition, it has published a prelude to a new tool, called Principles for Sustainable Plastics that will help companies made decisions of what “green” attributes of plastics they should be aiming for – biobased? recycled?
Mark Rossi leads the group, and he says the businesses most active in BizNGO are a rather diverse lot – from retailer Staples to healthcare provider Catholic Healthcare West, to manufacturers of specialty construction materials. They started a few years ago with a first principle: know and disclose chemical products as well as any hazards. Since then, along with efforts by companies like Walmart and HP, companies far back in the supply chain have begun using tools (like Green Screen from Clean Production Action, which is also part of BizNGO) to disclose the chemical components of their products to their downstream customers. It’s a trend that is likely to pick up steam.
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